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Starting an Online Business from Home – Make It or Break It

There are many elements necessary in succeeding with any business. Let’s start with the root issues and take a serious inventory to see if you think you have what it takes to make it.

think you can

Do you believe in yourself? Do you basically feel that you can meet all challenges you encounter and give it a good fight? (making it); Or do you normally doubt yourself and feel that you are somehow less than others or always have some reason why you can’t or shouldn’t or won’t do something you want or need to do? (breaking it). Do you have faith in yourself and/or what is referred to as ‘self-esteem’? That is are you normally confident about things and wake up each day feeling good about your life? (making it); Do you willingly take educated gambles or reasonable risks? (making it); Or are you afraid to step out of your comfort zone where everything is a sure thing and you are just satisfied to go along with things as they are? (breaking it).

When you are faced with difficulties or obstacles do you become determined and really make an effort to overcome them? (making it); Or do you throw up your hands and celebrate that you have found an excuse you would fail, so why even go there? (breaking it); Are you the type of person who wants to learn and know things for yourself by your own experience? (making it); Or do you really listen to negative people who will tell you that an idea sounds foolish or focuses on people who have failed rather than those that have succeeded? (breaking it).

Starting a new business online (or anywhere) is going to take an open mind, willingness to learn, some organization and planning, patience in seeing the results of your actions, and plenty of effort. You might hear it said that ‘you have to have money to make money’ and that may be what is holding you back. You want to start a business because you need money, not that you want to spend it. While it is always nice to have a little money to work with, it is not true that you need serious money to start an online business. There are many things you can learn how to do for free, and many services available to help you get started inexpensively.

You may be able to see that if you have the correct mental attitude or ‘mindset’ that this has a direct relationship to your ability to see that ‘where there is a will there is a way’; and to use the resources that are available to everyone on the Internet, money or not. All of the information you could ever dream of is located right in the search engines like Google.com, Bing.com and Yahoo.com – Just ask and you will receive multiple answers. Jump over there anytime to query any term you don’t understand or that you want to learn more about. There is really no excuse like ‘I don’t know what that is’ or ‘I don’t know how to do that’.

You can, and you will, if you will just believe you can and then just take action to do it! Don’t allow yourself to get discouraged at any point along the way because this will eventually weaken your motivation. Easy to say? Yes, and also easy to do once you get the hang of it. Just keep believing you can make it and you will.


Starting an Online Business – Be Prepared and Flexible

Being prepared is a good reason to even consider starting an online business. Being prepared for the unexpected financial crisis of any kind – whether it is the sudden loss of your primary source of income, or an insurance deductible or other disaster, it is always best to have some money saved. While credit of course is ‘nice’ you can get in serious trouble for over-extending yourself and it may take years to climb out; Therefore, cash is best.

be prepared!

Being flexible is about keeping an open mind when you are starting your business, in every regard — from what your business will do, to what resources you will use. This is because much will be done through ‘trial and error’ and even just analysis when something may be either doing better than you expected or not as well. You want to remain flexible so that you have the ability to change more or less on the fly.

This is not to say that you shouldn’t give things a fair chance before you pronounce judgement either way. There is nothing instant about earning a steady income. You do hear tales about somebody making a ‘killing’ in a few weeks but this is the exception, not the rule.

The rule is usually that you have to ‘pay your dues’ – expend the time and effort required to build and develop your business; and to thereby sustain momentum in your advertising and marketing. From that will come traffic, and from the traffic will come conversions to sales, eventually. Visualize a shopping mall with hundreds of people mulling about and realize that only a handful of those people will actually transact business the same day. Hello, this is reality.

This is another area where being prepared becomes highly relevant. You need to be prepared for much of the time in the beginning where you will be working and even spending money on your business and nothing is coming back in (yet). So obviously you want to have some operating expense money saved up or at least available.

Another good way to ensure that you have money coming in even when something is lagging behind, is to have multiple streams of income. If your online business is affiliate marketing then having more than one affiliate program will help toward that end. If your business is service related, then having multiple, different kinds of services will help maintain a steady stream of income. Find out what folks need and provide it for them.

Again, don’t take the attitude that you can use credit and will have the return on your investment before the bill is due. NOT for sure. This is speculation that can get you in deep debt and even harm your credit rating when you can’t make a payment on time. Just don’t do it, period. Even that the sun will come up tomorrow is not promised, so do not speculate with your money.


Starting an Online Business – Don’t Be ‘Penny-Wise and Pound-Foolish’

If somebody reputable offered you hundreds of dollars worth of resources with no obligation/contracts, if you would only pay ten dollars, wouldn’t you think it would be logical to accept the offer? There are those that are so very ignorant of reality that they will only hear you when you say ‘free’ and of course they will gladly accept that.


Everybody likes free and it is a great marketing ploy to get people’s attention, as well as to give them a ‘leg up’ in starting a business. However, as snarky as it may sound, somebody who is afraid to spend $10 on their own business really needs a job, not a business. Oh, you honestly don’t have $10? Then again, you really need a job. Maybe you can manage to save $10 and hope that the offer is still good by the time you get it.

As they say, you ‘can’t get something for nothing’. So although you may gladly accept something free when it comes to starting a business, there is going to be something you need to do to make the best use of it. For example if someone gave you some Internet marketing tools for your business, what is gained if you don’t learn to use them? If you said ‘nothing’ then you are right about that.

While there are many techniques and strategies you can do for free on the Internet to develop your business, you might as well face it there will probably be a few dollars involved one way or the other. Since you are investing in yourself, this shouldn’t bother you that much.

It is extremely painful for some people to realize that someone else may be making a few dollars on the deal, but that is the way business works. It is the same way it will eventually work for you. Of course there won’t be anything intrinsically wrong with that, though, is there? That is why you are starting a business –- to make money. So please try to understand that all businesses, even generous ones that give things away for free, need to make money.

Don’t assume that successful businesses had it easy and just walked in and sat down at the top of the charts. They worked hard. They sacrificed time and money. The made mistakes and paid for them. Because they stuck it out and had the discipline to see it through, eventually they ‘made it’. It could happen for you too – but of all the skills that having a business requires, the number one is about having the right attitude (free). :-)

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